Thoughts and Feelings

  1. Nobody is objective, not even scientists. Scientists are just more effective at finding patterns, verifying them, and replicating them than you are, which is another way of saying that they are more disciplined in their dealings with information.
  2. You can triangulate your self-concept by talking with other people about shared experiences. Since the main distorting force in conscious interpretation is one’s self-concept (i.e. identity is the main distorting force in the interpretation process), it follows that the difference in how people’s accounts of shared experiences can be attributed to differences in self-concept. Once you gather enough of these shared experiences and talk with enough people about them, you will start to understand (in relative terms) how you think of yourself.
  3. Your self-concept, believe it or not, is not something that is consciously accessible. Your verbal account of your self-concept is subject to the same distorting forces as your verbal account of your dreams.
  4. Since maintaining emotional congruence with self-concept is your brain’s primary drive, you can induce action in someone (including yourself) by manipulating the environment and/or manipulating someone’s self-concept in a way where the desired action helps reinforce their self-concept or helps them avoid information that conflicts with their self-concept. This is why ads nowadays are aspirational, not inspirational (manipulating identity works better than a direct call to action, think of the former as induction and the latter as conduction).



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John Doe

John Doe


Processing information, stacking concepts. Writing this down so I don’t keep thinking about the same things over and over again